It’s summertime and love is in the air — the love at first sight you feel when you lay your eyes on your dream car like the 2016 Honda Civic, or another awesome Honda model. And to celebrate that moment Honda is pulling out all the stops for their annual Summer Event with a new campaign entitled “Now Is the Moment,” that features six awesome videos inspired by hit music and classic singing groups.
The campaign launched on July 18 across many media platforms including TV, social media, print, and radio, and it celebrates the diversity of musical genres and styles in America and our love for so many different kinds of music, as well as our love for amazing Honda cars like the 2016 Honda Civic. Each video features an interpretation of a popular hit song surrounded by a fantasy sequence presentation. For example, the video highlighting the 2016 Honda Civic features a girl group from the 1960s singing a song reminiscent of a classic pop ballad.
According to Susie Rossick, Assistant Vice President of Marketing at Honda, “This eye-catching campaign celebrates that moment when a buyer falls for a new [Honda car], and the Honda brand begins an enduring connection with the customer.”
The big Summer Event is underway and Honda has pulled out all the stops to celebrate that love at first sight moment when you find your automotive soulmate. And you can also come in to check out Honda cars near Hamden CT here at Executive Honda where you can take look at the 2016 Honda Civic or one of the many awesome Honda models we offer in our inventory, so be sure to stop in today.
Now is the moment — it’s summertime, love is in the air, there’s music in our hearts, and Honda cars to fall in love with like the 2016 Honda Civic!